Culture & Business Scotland works to connect Scotland’s cultural organisations with businesses, creating partnerships that support creativity, investment and long-term sector resilience.

The Approach

The Goldie Collective supported a strategic review of the organisation’s engagement and membership approach. This involved exploring the challenges around growing business partnerships, testing assumptions within the existing plan and helping refine the organisation’s engagement strategy.

Impact

The work helped shape a clearer and more focused approach to partnership development, strengthening how Culture & Business Scotland communicates its value and engages both cultural organisations and corporate partners.