Bloody Scotland – Growing the Reach of Scotland’s International Crime Writing Festival

What’s your poison? Whether it’s fictional forensics, psychological thrillers, tartan noir, or cosy crime you’ll find Ian Rankin, Val McDermid, Ann Cleeves plus plenty of new literary names make Bloody Scotland a huge annual success.

Get in touch

Thank you Leah … singing your praises.
Thank you.

Lin Anderson, Board member, Novelist and Screenwriter

The Project

Bloody Scotland is one of Scotland’s most distinctive literary festivals, bringing together leading crime writers and audiences from across the UK and beyond in the historic city of Stirling.

The Approach

The Goldie Collective supported the festival’s marketing and audience engagement, helping capture and share the unique atmosphere of the event across multiple venues and digital platforms. This included live social coverage, storytelling around key festival moments and support for high-profile events such as the iconic torchlit procession from Stirling Castle.

Impact

The festival welcomed audiences of over 10,000, with strong digital engagement helping extend the festival’s reach beyond Stirling. Our work helped amplify the energy and personality of Bloody Scotland while supporting the continued growth of the festival’s audience.

‘The secret of Bloody Scotland’s success is that everyone is a winner’.

Val McDermid, Scotland's Queen of Crime